Furniture and Home Decor
CasaLar
CasaLar: Provei.AI Users Convert 3.9× More
A 21.30% conversion rate among image-generating users vs. 5.44% for the store
Discover how CasaLar, a reference in furniture and home decor, achieved a 291% higher conversion rate and 13× higher ARPU among users who generate images with Provei.AI, with 75× ROAS across more than 2,900 products.
Results
The key Provei.AI results from this case study
🎯 The Challenge
CasaLar, a reference in furniture and home decor in Brazilian e-commerce, faced a classic challenge in the online furniture sector:
How can we help customers visualize how furniture would look in their spaces before buying?
With an extensive catalog of more than 2,900 products, the store found that many customers hesitated to complete their purchases because they were unsure about the furniture’s dimensions, proportions, and fit for their spaces.
📉 Dimensional Uncertainty
Questions about size and proportion
🔄 High Return Rates
Returns because items did not fit the space
🛒 Abandoned Carts
Fear of making a mistake prevented checkout
⚡ The Solution
In December 2025, CasaLar implemented Provei.AI in its e-commerce operation, integrating the virtual try-on into 2,941 products in its furniture and home decor catalog.
⚡
Implementation on the VTEX platform in just 5 minutes
The integration was completed without changes to the store’s systems.
🛠️ Features Used
- ✅ 3D Visualization in a Real Environment with augmented reality
- ✅ Virtual Try-On to test furniture in the user’s own space
- ✅ Dimension Comparison before and after
- ✅ Native integration with the VTEX platform
VTEX integration — CasaLar already operated on VTEX, and Provei.AI was integrated into the store’s existing setup.
📈 The Results: Image-Generating Users
Comparison scope: The results below refer specifically to users who generated images with Provei.AI, compared with the store’s overall average. During the 67-day period, total category traffic was 75% lower than in the previous period.
After 67 days of use (from December 1, 2025, to February 5, 2026), the analysis of users who interacted with Provei.AI recorded:
Conversion Rate — After Image Generation
+291% conversion among image-generating users.
ARPU — After Image Generation
13× higher ARPU among image-generating users.
📈 3.9× Higher Conversion
21.30% vs. 5.44% — among image-generating users
💰 75× ROAS
R$ 800 invested generated R$ 60,129.86
⏱️ 4.9× Higher Engagement
4 min 42 sec vs. 58 sec average time
🚀 2,941 Products
With 3D visualization enabled
🔄 Conversion funnel: from opening the virtual try-on to purchase
The complete funnel analysis shows how users move from their first interaction to conversion:
2,941
2,341
849
769
60
Of 849 started generations, 769 were completed (90.6%). Among completed generations, 60 conversions were recorded (7.8%).
🎯 Financial Impact: 7,416% ROI
During the analyzed period, the investment in Provei.AI recorded the following results:
With R$ 800 invested and R$ 60,129.86 in attributed revenue, the period recorded 75.2× ROAS.
🏆 Featured Product
Among the products analyzed, this dining table recorded:
135 cm Dining Table with 4 Upholstered Chairs
🔍 Behavioral Insights:
Observed performance: the dining table recorded 113 openings, 45 room generations, and 6 direct conversions.
💬 Testimonial
“With perfect technical stability and accelerated conversions, Provei.AI is ready to become a decisive competitive advantage in CasaLar’s e-commerce operation. The tool proved its value: it generates concrete purchase action and converts especially well in categories where visualization is decisive for unlocking the decision.”
— CasaLar Team
✨ Conclusion
At CasaLar, users who generated images converted 3.9× more than the store average during the analyzed period.
At CasaLar, the VTEX integration took 5 minutes and made 3D visualization available across 2,941 products.
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