Women’s Fashion
Lojas Torra
How Lojas Torra Increased Conversion by 236% with Provei.AI
From a 0.10% to a 0.32% conversion rate in just 30 days
Discover how Lojas Torra, a reference in women’s fashion, increased its conversion rate by 236% and revenue by more than 30% using Provei.AI’s virtual try-on across more than 700 products.
Results
The key Provei.AI results from this case study
🎯 The Challenge
Lojas Torra, a reference in women’s fashion in Brazilian e-commerce, faced a classic challenge in the online apparel sector:
How can we help customers visualize how the pieces would look on them before buying?
With an extensive catalog of dresses and jumpsuits, the store found that many customers hesitated to complete their purchases because they were unsure how the pieces would fit.
📉 Low Conversion Rate
0.10% — well below its potential
🔄 High Return Rates
Frequent returns caused by indecision
🛒 Abandoned Carts
Size doubts prevented checkout
⚡ The Solution
In January 2025, Lojas Torra implemented Provei.AI in its e-commerce operation, integrating the virtual try-on into 731 products in its women’s dresses and jumpsuits catalog.
⚡
Implementation on the VTEX platform in just 5 minutes
The integration was completed without changes to the store’s systems.
🛠️ Features Used
- ✅ 3D Virtual Try-On with real models
- ✅ Interactive visualization before and after
- ✅ Native integration with the VTEX platform
- ✅ Real-time metrics dashboard
VTEX integration — Lojas Torra already operated on VTEX, and Provei.AI was integrated into the store’s existing setup.
📈 The Results
After 30 days of use (from January 11 to February 9, 2025, compared with the same period in 2024), the comparison showed:
Conversion Rate
+236% growth during the period.
Purchases
+20.89% growth in purchase volume.
📈 Conversion Rate Tripled
From 0.10% to 0.32% — a 236% increase
💵 Significant Revenue
More than 30% growth in the comparison period
🎯 Real Engagement
19% of customers who generated an image converted
🚀 Broad Adoption
731 products active with the virtual try-on
💬 Testimonial
“Provei.AI transformed our customers’ shopping experience. We can show exactly how each piece looks on the body, which eliminated doubts and dramatically increased purchase confidence. The numbers speak for themselves.”
— Lojas Torra Team
✨ Conclusion
At Lojas Torra, the conversion rate rose from 0.10% to 0.32% during the comparison period.
At Lojas Torra, the VTEX integration took 5 minutes and made virtual try-on available across 731 products.
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